The Thai Health Promotion Foundation launched “Covidman” to raise road safety awareness. The clever film juxtaposes the seriousness with which Thai’s have responded to the Coronavirus pandemic with their generally lax attitude toward the incredibly high level of traffic fatalities that occur daily across the nation.
The 2-minute spot, created by BBDO Bangkok and directed by the agency’s Creative Chairman, Suthisak Sucharittanonta, is a wild ride through the streets of the Thai capital. Think one part Jason Bourne, one part Austin Powers, toss in a bad guy in a Teletubbies-esque bodysuit and you’re most of the way there.
Suthisak Sucharittanonta s Latest Film Promotes Thai Health and Safety With A Twist adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
December 17 2020, 1:49 am | BY Kim Shaw | No Comments
Suthisak Sucharittanonta, the former Creative Chairman of BBDO Bangkok, recently launched “Covidman”, his second film in his foray into directing for the Thai Health Promotion Foundation. With this film, Sucharittanonta sets to provoke viewers to reevaluate how they consider their own health and safety.
“Covidman” opens with Covidman re-entering Bangkok while most people have lowered their guard due to low infection rates. Upon seeing him, crowds of people are shocked and scared. In response, they grab anything they can to try and protect themselves from it, stopping at nothing to ensure their health and safety. As the film progresses, Covidman is chased around the city by men in protective gear, hoping to catch and contain him before he infects anyone else. However, before he can, a crosswalk and a red light change everything.