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Based on steadily increased sales in both markets, Hi-Chew parent company Morinaga is planning to launch additional flavours / products this year. Sales in FY20 tripled compared to FY17, and are on track to achieve a record jump this year. I’ve watched major sales growth for Hi-Chew in various markets, but what we’re seeing here is something new, said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co.  Young people in particular are eager to get our products. Hi-Chew has been supporting retailers with an ever-expanding marketing program, including streaming TV channels as well as YouTube, Facebook and Instagram.

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