Sarah Leccacorvi News Today : Breaking News, Live Updates & Top Stories | Vimarsana

How do you solve a problem like measuring the worth of a great idea?

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week, we asked them exactly how they know a decent proposal when they find one.

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How do you solve a problem like making ads funny again?

How do you solve a problem like making ads funny again?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Are these the best mobile ads ever? The art of selling a cellphone

Are these the best mobile ads ever? The art of selling a cellphone
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Movers and Shakers: April 2021 | PerformanceIN

Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch. It will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels. Seb Villien, head of e-commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.” Chris Rowett, paid media director at Journey Further, said: “We’re really excited to be working with such a well known brand, and a great fit for our experienced paid media team.

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Movers and Shakers: Apple, Engine, Coke, Tesco, Havas, Pocc, Leo Burnett, MightyHive

Movers and Shakers: Apple, Engine, Coke, Tesco, Havas, Pocc, Leo Burnett, MightyHive
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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