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Disney s Rita Ferro on Bundles and Bob Iger s Upfront Return

Disney s Rita Ferro on Bundles and Bob Iger s Upfront Return
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Netflix s Peter Naylor on the Shift to a Virtual Upfront

Plus, the ‘happy ripple effect’ of having its ad-tier news boost the company’s stock.

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WBD s Jon Steinlauf on Holding an Upfront Sans Stars, CEO

The ad sales chief also talks Max strategy and why he’s much more confident about this year’s talks.

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YouTube s Sean Downey on NFL Sunday Ticket and Upfront Talks

The company had one of the only presentations that wasn’t affected by the writers strike.

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Rita Ferro on Pulling Off Disney s Upfront Sans Jimmy Kimmel

The ad sales chief has already set the date and venue for next year’s presentation.

United statesNbcuniversal mark marshallKevin feigeAngel reeseSerena williamsRita ferroDonovan mitchellKathleen kennedyKim kardashianTelevisaunivision donna specialeFox marianne gambelliJimmy kimmelWalt disney companyJavits centerWriters guildMark marshall

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