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Excitement in Indian Shoppers Jumps to 68 Percent This Festive Season

Excitement in Indian Shoppers Jumps to 68 Percent This Festive Season
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India
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Consumer-electronics
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Festive-pulse-survey
Trade-desk
General-manager
Personal-care

Buoyant optimism overpowers inflation concerns among shoppers this festive season: survey

Buoyant optimism overpowers inflation concerns among shoppers this festive season: survey
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Mumbai
Maharashtra
India
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Trade-desk

Excitement among Indian shoppers jumps to 68 per cent, Driving consumers' intent to spend this festive season

New Delhi [India], August 31 (ANI/BusinessWire India): Excitement among Indian consumers for the upcoming festive season is at an all-time high, according to the second Festive Pulse Survey by The Trade Desk. The survey highlighted that 68 per cent of Indians are excited about the upcoming festive season sales, an increase from 59 per cent last year. In addition, two in three shoppers intend to spend as much or more this festive season. Buoyant optimism prevails over inflation concerns Despite rising inflation, the propensity to spend among urban Indians is the highest this year since the pandemic. This optimism is reflected in consumer eagerness to splurge this festive season. The survey shows that nearly 40 per cent of consumers plan to start shopping in mid-October or earlier. As shoppers begin to splurge on their festive shopping, almost half (46 percent) intend to spend more on travel experiences than in previous years. Nearly six in 10 consumers plan to spend on gifts for family

India
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Delhi
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Consumer-electronics
Festive-pulse
Yougov
Businesswire-india
Festive-pulse-survey
General-manager
Trade-desk
Personal-care

How first-party data is a valuable asset that organisations should invest in and what does the future hold?

In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead

India
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Google
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Party-data
Mediainfo-bureau-mumbai
First-party-data

Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill

Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill
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