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Trade Desk : Report finds better ad recall on the open internet in India

Tejinder Gill, GM at The Trade Desk India, shares research findings from the new Gateway to the Open Internet report highlighting the disconnect between consumers time spent and ad spend on the open. | March 23, 2023

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The Trade Desk launches first-party data playbook

The Trade Desk launches first-party data playbook
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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The Trade Desk launches first-party data playbook for marketers: Best Media Info

Best Media Info: It includes a comprehensive self-assessment tool to appraise the readiness of a brand’s first-party data and determine the next steps for the organisation. It also offers a practical 8-step roadmap | Digital News

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Buoyant optimism overpowers inflation concerns among shoppers this festive season: survey

Buoyant optimism overpowers inflation concerns among shoppers this festive season: survey
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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How first-party data is a valuable asset that organisations should invest in and what does the future hold?

In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead

Tejinder gillAnuj kumarDeepak bakshiDippak khuranaBestmediainfo bureau mumbaiBestmediainfo bureauParty dataMediainfo bureau mumbaiFirst party dataValue leverDigital marketingModern marketingManaging directorAccenture strategyAccenture indiaChief revenue