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SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
Best Media Info: Conceptualised by iProspect, the campaign demonstrated the concept, challenges, and nuances of tax saving through a game, encouraging audiences to avoid procrastination and make informed financial dec| Marketing News
In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.
In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead