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TBWA\Malaysia promotes MD Yee Hui Tsin Details 09 March 2021
TBWA\Malaysia has promoted MD Yee Hui Tsin to CEO, effective immediately, close to three years after she was promoted to MD from COO. According to TBWA, Yee (pictured) disrupted and evolved the agency s way of thinking during the pandemic. She has also adapted and embraced the elevated demands of the environment and policy based on all business throughout last year.
Her time with the agency saw the launch of capabilities such as BOLT, Design X Disruption, 65db and Halal Wave, an in-depth thought leadership programme. As a result of investing in people and capabilities, TBWA said Yee has created a more creative and diverse environment where her teams flourished, while bolstering the agency’s client roster - U Mobile s prepaid business, Lazada, PepsiCo, Abbott Nutrition, Baskin Robbins and Sarawak Tourism for the China market.
We believe the status quo is there to be upset. It is our view that if you're not disrupting, you're conforming. If you're conforming, you're going unnoticed.
Toby Melville/Reuters
Despite declining revenues across the ad industry, the biggest agencies are still hiring.
Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor.
Other areas for job opportunities include media, strategy, and data and analytics.
Advertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020.
IPG and Dentsu, for instance, reported year-over-year organic revenue declines of 6.5% and 11.1%, respectively, as the coronavirus caused clients to cut spending and event cancellations.
Still, Insider identified hundreds of open positions on Glassdoor at the five biggest ad holding companies WPP, Publicis Groupe, IPG, Omnicom Group and Dentsu some of which are expected to pay six-figure salaries.