Helsingin Sanomat, the biggest newspaper in the Nordics, worked with TBWA\Helsinki to create the Climate Crisis Font, a typeface that helps people visualize the need for urgent climate action.
From a biological perspective, humans aren t wired to effectively address complex, long-term threats; they re too abstract, which is one reason (among many) we never seem able to tackle the climate crisis in a productive way. The font helps visualize one aspect of rapid climate change: Its varying weights exhibit the disappearance of Arctic sea ice from 1979 to 2050, using 1979-2019 data from the National Snow and Ice Data Center (NSIDC) and projections from the IPCC for 2020 to 2050.