TBWA\Malaysia promotes MD Yee Hui Tsin Details 09 March 2021
TBWA\Malaysia has promoted MD Yee Hui Tsin to CEO, effective immediately, close to three years after she was promoted to MD from COO. According to TBWA, Yee (pictured) disrupted and evolved the agency s way of thinking during the pandemic. She has also adapted and embraced the elevated demands of the environment and policy based on all business throughout last year.
Her time with the agency saw the launch of capabilities such as BOLT, Design X Disruption, 65db and Halal Wave, an in-depth thought leadership programme. As a result of investing in people and capabilities, TBWA said Yee has created a more creative and diverse environment where her teams flourished, while bolstering the agency’s client roster - U Mobile s prepaid business, Lazada, PepsiCo, Abbott Nutrition, Baskin Robbins and Sarawak Tourism for the China market.