Ather Energy: To hit the economic growth target a robust manufacturing sector is required which not only requires manpower but also a strengthened research and development (R&D) sector the CEO said.
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The electric scooter segment in India is set for a fierce battle between legacy and new-age OEMs with the launch of Ather Energy s Rizta. Distribution and finance options in small towns and cities will determine the outcome. Legacy OEMs like TVS and Bajaj are expanding their networks, while new-age OEMs face challenges in rural areas due to financing limitations. Offering affordable solutions and innovative financing options could change market dynamics in favor of new-age OEMs.
E-scooter Sales: A battle between legacy and new-age OEMs in the electric scooter segment for customers in the rural markets is in the making after Ather Energy announced the launch of Rizta, a family scooter, at an attractive introductory price.