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Taboola begins trading on Nasdaq under code TBLA

Taboola begins trading on Nasdaq under code TBLA July 1, 2021 10:14 Taboola has announced it has become a publicly listed company today, trading on Nasdaq under the ticker symbol “TBLA”. The announcement: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA”. Taboola joins Nasdaq at a time when online advertising on the open web accounts for more than an estimated $US60 billion in spending per year. This market is highly fragmented and has traditionally relied on ad formats such as banner ads, which can lack relevancy and efficacy. Taboola uniquely taps into this estimated $US60 billion market through its recommendation platform which renders editorial and paid recommendations natively, in contextually relevant moments, across more than 9,000 of the world’s premium digital properties with

CMO s top 8 martech stories for the week -1 July 2021

CMO s top 8 martech stories for the week -1 July 2021 All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology Tableau augments analytics Tableau has taken the wrappers off several new and expanded augmented analytics features across its data visualisation and reporting platform. Among the latest features is ‘ask data’, which allows people across roles to answer business questions using natural language. This tool has also been extended to Salesforce, allowing Salesforce users to ask any question in Tableau CRM using natural language and semantic search and gain answers in the form of insights, generated reports and recommended dashboards tailored to business context.

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