CMO s top 8 martech stories for the week -1 July 2021
All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology
Tableau augments analytics
Tableau has taken the wrappers off several new and expanded augmented analytics features across its data visualisation and reporting platform.
Among the latest features is ‘ask data’, which allows people across roles to answer business questions using natural language. This tool has also been extended to Salesforce, allowing Salesforce users to ask any question in Tableau CRM using natural language and semantic search and gain answers in the form of insights, generated reports and recommended dashboards tailored to business context.