The eventual demise of its DVD-by-mail service has been inevitable since co-CEO Reed Hastings decided to spin it off from a then-nascent video streaming service in 2011. Back then, Hastings floated the idea of renaming the service as Qwikster a bungled idea that was so widely ridiculed that it was satirized on Saturday Night Live. It finally settled on its current, more prosaic handle, DVD.com. The operation is now based in non-descript office in Fremont, Calif., located about 20 miles from Netflix's sleek campus in Los Gatos, Calif.
SANTA CRUZ (AP) – Netflix’s trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady – albeit shrinking – audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes. “When you open your mailbox, […]
Netflix’s trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady albeit shrinking audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes. “When you open your mailbox, it’s still something you…