They opened new restaurants amid a fiery pandemic. Did it make any business sense?
Synopsis
The Covid crisis became an opportunity in disguise when leading names in the F&B sector decided to take stock of the lucrative market conditions for their businesses.
When Zorawar Kalra, MD of Massive Restaurants that has brands like Masala Library, Pa Pa Ya, Farzi Cafe and Made in Punjab to its credit, opened three new restaurants in December and January, some unconventional add-ons were a given. UV lights to check for surface cleanliness, air filters for indoor spaces and brighter aesthetics came up in good measure. While Bo-Tai Switch opened in December in the capital, Swan Delhi with its sprawling