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Despite the pandemic, which has caused more challenges in the international trade, the 2019/20 campaign of tomato derived products shows a positive commercial balance, with prices that have increased on average by 10% compared to the previous period.
In the photo, Domenico Demaio and Andrea Demaio, owners of the Rosso Gargano brand. Although the campaign was characterized by uncertainty, from production to marketing to the ongoing block of the food service channel, we can say that it was a successful one. We have planned the 2020/21 campaign wisely. Our success was determined by being able to guarantee 400 grams formats supply to the large-scale retail trade during the pandemic hoarding and by building brand loyalty, said Domenico Demaio, president of Futuragri and owner of the brand Rosso Gargano.