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This spring, Tokyo s Next Meats Co. is collaborating with IKEA Japan for IKEA Japan s Sustainable Food Fair and it will give people the chance to try IKEA s plant-based curry with its signature beef alternative. NEXT Gyudon is a plant-based beef that was created to recreate the Japanese beef bowl in a sustainable way.
NEXT Gyudon is made from soy and is free from any artificial additives, and the meatless beef product is said to recreate the sweet and savory taste to please both vegans and meat eaters.
With the first-of-its-kind plant-based substitute of the Japanese beef bowl, Next Meats is poised for success in Japan, as there are many restaurants that sell only that dish and may want to consider offering a meatless alternative.
Alternative meat venture Next Meats starts collaboration with IKEA Japan
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TOKYO, May 19, 2021 /PRNewswire/ Tokyo based alternative meat venture Next Meats Co. revealed they will be collaborating with IKEA Japan for IKEA Japan s Sustainable Food Fair starting May 20th, 2021 in select stores. During the fair, customers can try IKEA s delicious plant based curry topped with Next Meats signature plant-based beef, the NEXT Gyudon.
IKEA s plant based curry with Next Meats signature NEXT Gyudon on top.
The NEXT Gyudon is the world s first plant based substitute of the Japanese beef bowl , which is a staple dish in the country with many restaurants serving only that. However unlike the common beef bowl, the NEXT Gyudon is made from soy without any artificial additives and perfectly replicates the texture as well as the addictive sweet and savory flavor of the real thing. This has made the NEXT Gyudon very popular among vegans a