This spring, Tokyo s Next Meats Co. is collaborating with IKEA Japan for IKEA Japan s Sustainable Food Fair and it will give people the chance to try IKEA s plant-based curry with its signature beef alternative. NEXT Gyudon is a plant-based beef that was created to recreate the Japanese beef bowl in a sustainable way.
NEXT Gyudon is made from soy and is free from any artificial additives, and the meatless beef product is said to recreate the sweet and savory taste to please both vegans and meat eaters.
With the first-of-its-kind plant-based substitute of the Japanese beef bowl, Next Meats is poised for success in Japan, as there are many restaurants that sell only that dish and may want to consider offering a meatless alternative.