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The Big Game Breakdown: Analyzing Super Bowl Engagement and Ad Influence

RotoWire polled football fans about Super Bowl LVIII and received fascinating results. Find out which aspects they liked most and which they liked least.

Travis kelceChristian mccaffreyAndy reidDunkin donutsSuper bowlFans lockedMain attractionGame dominates viewerBrands that brokePeanut butter cupBud lightStar powerShow receptionPreferred toneSuper bowl advertisingHigh hopes

Uber Eats Cuts Controversial Peanut Allergy Scene in Ad After Backlash

Critics accused the company of making a joke out of a life-threatening allergy.

New yorkUnited statesFood allergy research educationUber eatsSuper bowlFood allergy researchNew york citySuper bowl sundaySuper bowl advertising

Super Bowl Commercials 2024: The 13 Ads You ll Be Talking About

Kris Jenner shills Oreos, Jenna Ortega teams up with Doritos, and Chris Pratt owns his “Crisp Rat” persona.

United statesVictoria beckhamDavid schwimmerAubrey plazaChris prattHellman mayoJennifer anistonMeghan trainorVince vaughnMeghan markleKris jennerGwyneth paltrowNick offermanTom bradyKate mckinnonLionel messi

Super Bowl 2024: What Makes A Celebrity Endorsement Work?

Many Super Bowl ads use celebrities, making it challenging to stand out. Experts from UTA explore how to choose the right celebrity.

Lauren nogyFontainebleau las vegasVince gilliganArnold schwarzeneggerJason sudeikisGarrett smithAlicia silverstoneAddison raeBryan cranstonLil wayneKris zhouAaron paulInternational journal of advertisingby lars bergkvistUnited talent agencyInternational journalAdvertisingby lars bergkvist

Celebrities Star In More Than 50% Of 2024 Super Bowl Commercials Here s Why

Many Super Bowl ads use celebrities, making it challenging to stand out. Experts from UTA explore how to choose the right celebrity.

Bryan cranstonJason sudeikisLil wayneScarlett johanssonAaron paulAlicia silverstoneAddison raeGarrett smithFontainebleau las vegasArnold schwarzeneggerVince gilliganLauren nogyUnited talent agencyInternational journal of advertisingSuper bowlTom brady

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