By George Nott2021-05-07T09:08:00+01:00
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
“Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”
Others mocked the complainants for being too easily “triggered”. And so began the latest skirmish in the so-called culture war over the use – be it too much or not enough – of the union flag by brands, retailers, the government, citizens and institutions.
Sturdy Foods-owned Yorkshire Handmade Pies has named Mike Driver as chief marketing officer (CMO).
Driver has held board level UK and global positions within firms including Muller, Northern Foods, and McCain Foods, and has also worked with start-ups, SMEs and new brands in a coaching and business consultancy capacity.
In his new role, Driver will be responsible for all marketing as well as the strategic direction of the brand, the company said.
“I’m most excited about working with a business that has great products, great leadership, a great team, and a real sense of being part of the local environment and community and giving its customers the best of all of this to make their lives better, now and in the future,” Driver said. “I really admire their commitment to quality, which they consistently deliver.”
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