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By George Nott2021-05-07T09:08:00+01:00
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
“Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”
Others mocked the complainants for being too easily “triggered”. And so began the latest skirmish in the so-called culture war over the use – be it too much or not enough – of the union flag by brands, retailers, the government, citizens and institutions.