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Sturdy Foods-owned Yorkshire Handmade Pies has named Mike Driver as chief marketing officer (CMO).
Driver has held board level UK and global positions within firms including Muller, Northern Foods, and McCain Foods, and has also worked with start-ups, SMEs and new brands in a coaching and business consultancy capacity.
In his new role, Driver will be responsible for all marketing as well as the strategic direction of the brand, the company said.
“I’m most excited about working with a business that has great products, great leadership, a great team, and a real sense of being part of the local environment and community and giving its customers the best of all of this to make their lives better, now and in the future,” Driver said. “I really admire their commitment to quality, which they consistently deliver.”
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