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A culture war between founders and employees at the software firm is a reminder that new industries aren’t any more caring than old
The Basecamp app: the firm recently lost a third of its workforce over a new mission statement. Photograph: Postmodern Studio/Alamy
The Basecamp app: the firm recently lost a third of its workforce over a new mission statement. Photograph: Postmodern Studio/Alamy
Sat 8 May 2021 11.00 EDT
Basecamp is a plucky little (57-person) tech company that makes useful and imaginative project-management software and innovative email software. Or, rather, it was until a fortnight ago, when it suddenly became embroiled in a traumatic internal row between its employees and its two cofounders, Jason Fried and David Heinemeier Hansson, a row that has transformed Basecamp into a much smaller company bearing the scars of collateral damage from a firefight in the culture wars.
Inside the all-hands meeting that led to a third of Basecamp employees quitting
The company’s senior leadership wanted to quell employees’ concerns, and only made things much, much worse
Illustration by Alex Castro
I.
At 8AM PT on Friday, a bleary-eyed Basecamp CEO Jason Fried gathered his remote workforce together on Zoom to apologize. Four days earlier, he had thrown the company into turmoil by announcing that “societal and political discussions” would no longer be allowed on the company’s internal chat forums. In his blog post, Fried said the decision stemmed from the fact that “today’s social and political waters are especially choppy,” and that internal discussions of those issues was “not healthy” and “hasn’t served us well.” The public reaction had been furious, and Fried said he was sorry for the way the new policies had been rolled out but not for the policies themselves.