Inside the all-hands meeting that led to a third of Basecamp employees quitting
The company’s senior leadership wanted to quell employees’ concerns, and only made things much, much worse
Illustration by Alex Castro
I.
At 8AM PT on Friday, a bleary-eyed Basecamp CEO Jason Fried gathered his remote workforce together on Zoom to apologize. Four days earlier, he had thrown the company into turmoil by announcing that “societal and political discussions” would no longer be allowed on the company’s internal chat forums. In his blog post, Fried said the decision stemmed from the fact that “today’s social and political waters are especially choppy,” and that internal discussions of those issues was “not healthy” and “hasn’t served us well.” The public reaction had been furious, and Fried said he was sorry for the way the new policies had been rolled out — but not for the policies themselves.