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Summit speculates on how to capture customers’ attention and grow market share
If you go onto Amazon or Google Shopping and search for ‘camera’, the results tell an interesting story. In both cases all the results that are yielded on the first page use some form of digital memory storage.
You can filter the results based on zoom capability, resolution or style, but if I want to find a camera that uses a traditional 35mm film, I have to specifically search for ‘film camera’. The point being that at some point since the mid-nineties, when digital cameras first became affordably available at scale, digital became the default format and we lost the need for the ‘digital’ prefix when discussing cameras.
Steve Finn/Getty Images
Critics are sharpening their pens ahead of the arrival of the biggest news channel launched in the UK since Rupert Murdoch’s Sky News began broadcasting in 1989.
The highly anticipated GB News has already attracted widespread speculation - and a fair amount of criticism too - even though no official launch date has been announced yet. But with the new channel expected to go on air at the end of this month, excitement is building.
What is GB News?
The channel will offer a mixture of news updates, opinion and debate and is being fronted by Andrew Neil, formerly the BBC’s top political interrogator and chair of right-wing political magazine
NationofChange
âOverwhelmingâ evidence Facebook is failing to tackle climate misinformation
Companies should consider pulling adverts from the platform until it takes further steps to tackle misleading climate-related content, say campaigners â but Facebook has been quick to defend its record.
Facebook is âfuelling climate misinformationâ through its failure to get to grips with misleading content, according to a new report that calls on companies to boycott the platform until significant action is taken.
Campaign group Stop Funding Heat, which produced the report, warns that the problem is likely to escalate in the coming months as the next major U.N. climate summit, COP26, approaches and wants to see action taken against ârepeat offendersâ.
Research shows most of the public are more aware of brand safety issues than this time last year
Last year advertisers – keen to protect their brands – added ‘coronavirus’ to the list of excluded terms to advertise against. Articles that contained Covid-19 or variants of the term were anathema to brands who didn’t want their content appearing against content deemed to create negativity and reduce ROI. It was estimated by Newsworks that such exclusion was set to cost publishers £50m, in addition to the other millions lost in auction against other excluded topics like ‘Trump’ or ‘Brexit’.
But while some of those controversial topics are on the wane or dormant, exclusion on the basis of keywords is still on the rise. Consumers are increasingly aware of issues surrounding unsafe digital environments; research from the 2021 TAG/BSI UK Brand Safety Survey demonstrates that 85% of consumers would boycott brands whose content appeared against Covid-19 conspiracies, for i