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Summit speculates on how to capture customers’ attention and grow market share
If you go onto Amazon or Google Shopping and search for ‘camera’, the results tell an interesting story. In both cases all the results that are yielded on the first page use some form of digital memory storage.
You can filter the results based on zoom capability, resolution or style, but if I want to find a camera that uses a traditional 35mm film, I have to specifically search for ‘film camera’. The point being that at some point since the mid-nineties, when digital cameras first became affordably available at scale, digital became the default format and we lost the need for the ‘digital’ prefix when discussing cameras.