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Why 45% of brands use AI in their marketing strategies

As the use of AI in campaigns becomes increasingly prevalent, it comes as no surprise that 45% of brands are already using it in their marketing strategies while 33% have expressed intent to do so in the future. Brands utilising generative AI use it for content creation, personalisation, customer

Stephan loerkeWorld federation of advertisingWorld federationEnerative aiArtificial intelligenceMarketing strategiesVi marketing campaignWorld federation of advertising

WFA Finds Media Taking A Backseat In Setting AI Strategy

WFA Finds Media Taking A Backseat In Setting AI Strategy
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Stephan loerkeWorld federation of advertisersWorld federation

Are You The Drum And WFA s Next Global Marketer Of The Year?

Nominations are now open for The Drum and World Federation of Advertisers’ annual Global Marketer of the Year award.

Raja rajamannarStephan loerkeCristina diezhandinoConny braamsMarc pritchardProcter gambleGlobal marketerKeith weedLubomira rochetYear awardWfa global marketer of the yearRand strategy

Second WFA global census shows no improvement on inclusion

Second WFA global census shows no improvement on inclusion

United kingdomRuth mortimerStephan loerkeEd gemmellJessica macdermotTamara daltroffWorld federation of advertiserHaymarket media groupLauder companiesDaniel farey jones shareWorld federationAdvertising weekCannes lionsEffie worldwideGlobal web indexInclusion index

Marketing Industry Fails to Make Progress With DEI According to New Research

Marketing Industry Fails to Make Progress With DEI According to New Research
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

New zealandSouth africaUnited statesHong kongStephan loerkeAssociation of advertisersGulf cooperation councilLauder companiesWorld federation of advertisersWorld federationGlobal censusAdvertising weekCannes lionsEffie worldwideGlobal web index