Ad Experts From Across Industry Create Board In Transition To Data-Signal Targeting mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
As the use of AI in campaigns becomes increasingly prevalent, it comes as no surprise that 45% of brands are already using it in their marketing strategies while 33% have expressed intent to do so in the future. Brands utilising generative AI use it for content creation, personalisation, customer
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
A coalition of advertising industry inclusion advocates, trade associations and action groups has been formed to launch the ‘Make NDAs Fair’ campaign and raise awareness of the systematic misuse of NDAs in adland in relation to sexual harassment cases.