Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES, France, June 22, 2022 /PRNewswire/ Leaders from many of the largest companies and associations in the world's advertising industry have announced their intent to apply learning from the UK and plan the roll out.
Last year, the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) announced a crackdown on ‘greenwashing ads’. Since then there has been a spike in brands falling foul of the new rules. The World Federation of Advertisers has now issued landmark guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators.
Alcohol brands are largely adhering to measures designed to limit their web exposure, according to a sobering study, which estimates overall saturation at 0.82% of online ads.