never met britney spears. i had never met jessica alba, never met fergie. these were people that were in magazines that i admired their fashion. and there s nothing as amazing as seeing your product on that person. when you open up a magazine, you re like, wow, they chose to wear my bag. we get this question all of the time how do you get your product into the hands of celebrities? well, cara found one way to do it by going to personal assistants. for more let s turn to this week s board of directors. gavin kiley is founder of and ceo of gbk productions, a luxury lifestyle gifting company specializing in entertainment marketing. stella grizant is managing director of ladies who launch for new york and new jersey. and rod kurtz is the executive editor of aol small business. great to see you. thank you. i want to start with you, gavin.
time now to answer some of your business questions. stella and rod are with us again. the first is a question from the owner of a flower shop. she writes, i m a florist in a town of about 70,000. there are two well-established flower shops that are closing. i don t believe they re selling their businesses, just closing the doors and retiring. my question is, how do i go about obtaining their customers? i wondered about buying their phone number or customer list, or do i do something else? you re shaking your head. this is an exciting gold mine. she or he needs what i would do first, $70,000 is not a 70,000 is not a big town. contact the owners first, do it with integrity. not only can you have an opportunity to take that customer information and i would do the web domain, forward it to your web domain, you also have a huge p.r. opportunity right now. i would actually approach them and talk about how you can do a big campaign, integrating their customers to your stores. have a s