Ben affleck may not get a oscar, but his fish tank will. How does this entrepreneur get his employees to trust him as much as they trust him. That plus how the walk the red carpet coming up next on your business. Small businesses are revitalizing the economy. American express open is here to help. That is why we are proud to present your business on msnbc. Hi there, everyone. Im jj ramberg and welcome to your business the show dedicated to giving you tips and advice to help your Small Business grow. As ben affleck walks the red carpet at the academy awards, will he be thinking will my fish be okay . Well, probably not because we will speak to man whose services are in high demand. But to grow his business he has to master the art of delegating and getting the clients to trust his employees as much as they trust him. I got a fish in my dish i can put any fish tank in my house, but i wanted a piece of art. Justin mere is founder and owner of fish aquariums in new york. He has been in bus
Atlantic City s Zoning Board gave Garden State Outdoor yet another continuance in its variance application Thursday, as the company continues to seek to put an oversize electronic billboard 24 feet from residential buildings.
rising star. welcome to hollywood, baby. let s not talk about it. let e s do it. jessica alba, fergie, cameron diaz, britney spears, mini driver. and in is a own over a manufacture of a handbag, and cara kurtz says that seeing a hollywood clutch your bag is far more than any advertising. any time we got spike not only ten new stores, but sell 55 to 100 bags on the internet within 48 hours. while kara has bagged an impressive lineup of stars to wear her bags, what is more impressive the p.r. budget she used to get the press. my public relations budget when i started was zero.
connection. then you want to be able on spit out your special sauce as soon as you can. so what is unique about your product, unique selling proposition. give them a story to engage in really fast. let me simplify this, it s the kardashians world, we re just living in it. this is huge for a lot of companies that we cover. everything from sort of the fashion and accessories that to see products you wouldn t necessarily think of. celebrities are people, too. they use every day products. one thing i tell entrepreneurs about p.r. with celebrities, they want to get on oprah, on tv. you have to make sure your company s in a position to benefit from the p.r. if you can t fulfill 5,000 orders overnight, there s no point in doing this. you make sure your company is ready and you don t want this p.r. outreach to come at the expense of the nuts and bolts of running your company. absolutely. gavin, cara had a bag on britney spears and got calls from london. is that typical in your world? is th
it really is typical. i have a company and we won t any names on the show, but they literally invested $50,000 with us in one year and got a $2.4 million roi based on the press they received. in addition, they got over $1 million in sales. it really is a tremendous opportunity to get a lot of free press. and frankly, what happens is when you re in these magazines, it s better than ever running an ad. i think the thing we re not even mentioning that s become a huge mess is social media. someone from the mainstream media, i hate to say this. you can do an end around with the media. you don t need the magazines, you can do it on twitter, facebook. celebrities have several million followers, you get one tweet and that s gold. to care agetting to the a to cara, getting to the assistants is great. knowing who they pay attention to could be more