never met britney spears. i had never met jessica alba, never met fergie. these were people that were in magazines that i admired their fashion. and there s nothing as amazing as seeing your product on that person. when you open up a magazine, you re like, wow, they chose to wear my bag. we get this question all of the time how do you get your product into the hands of celebrities? well, cara found one way to do it by going to personal assistants. for more let s turn to this week s board of directors. gavin kiley is founder of and ceo of gbk productions, a luxury lifestyle gifting company specializing in entertainment marketing. stella grizant is managing director of ladies who launch for new york and new jersey. and rod kurtz is the executive editor of aol small business. great to see you. thank you. i want to start with you, gavin.