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NRMA Insurance heroes its workers in latest campaign via The Monkeys

NRMA Insurance heroes its workers in latest campaign via The Monkeys July 12, 2021 10:43 IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive. The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years. The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires. Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”

NRMA Insurance provides help like no one else in latest integrated campaign via The Monkeys

July 12 2021, 10:09 am | BY Ricki Green | 19 Comments While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance and The Monkeys, part of Accenture Interactive, shows Australians that help is there when they need it.   ‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim. Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job. The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.