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In new-age business, market share may not always mean profitability

India s FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

West bengalAndhra pradeshIndia generalSomasree bose awasthiAlexander himmeColgate palmoliveKuehne logistics university of germanyBose awasthiWipro consumerHindustan unileverKuehne logistics universityKantar worldpanel

Fmcg: In new-age business, market share may not always mean profitability, ET Retail

India s FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

Andhra pradeshWest bengalIndia generalSomasree bose awasthiAlexander himmeColgate palmoliveKuehne logistics university of germanyBose awasthiWipro consumerHindustan unileverKuehne logistics universityKantar worldpanel

The effects of mass layoffs on a brand and the role of corporate communication

The effects of mass layoffs on a brand and the role of corporate communication
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Alexander himmeTilburg universityInternational journal of researchAssociate professorManagement accountingInternational journal