Sri Lanka’s 2nd largest life insurer Softlogic Life launched Sri Lanka’s first artificial intelligence (AI) TV commercial, recreating four of the most iconic music legends of the country; H.R.Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera using “deepfake” technology. The creative campaign, which shows the four artists performing Softlogic Life’s iconic ‘Leda Leda’ tune, is.
MullenLowe Group Sri Lanka (MLG) has appointed Dr. Sohan Dharmarajah to lead a specialized unit that will offer clients access to MarTech services. The Massachusetts Institute of Technology (MIT) and Stanford University alumnus Sohan will be at the helm of LoweTech a new vertical under MLG that will deliver value at scale through multiple technology-based.