Softlogic Life launches Sri Lanka s first-ever TV commercial powered by AI, featuring all-time music legends – The Island island.lk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from island.lk Daily Mail and Mail on Sunday newspapers.
island.lk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from island.lk Daily Mail and Mail on Sunday newspapers.
Sri Lanka’s 2nd largest life insurer Softlogic Life launched Sri Lanka’s first artificial intelligence (AI) TV commercial, recreating four of the most iconic music legends of the country; H.R.Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera using “deepfake” technology. The creative campaign, which shows the four artists performing Softlogic Life’s iconic ‘Leda Leda’ tune, is.
Bags 4 awards for ‘Ledak Giya Durak’, ‘Unlocking Access To Miraculous Healing’ Reiterating its creative capabilities and progressive nature, leading homegrown media, brand communications and public relations expert New Media Solutions took home four esteemed awards at the recently held SLIM DIGIS 2.2, for the production of ‘Ledak Giya Durak’, a branded mini-series on YouTube,.
Unleashing yet another ground-breaking initiative, Softlogic Life the fastest growing life insurer in Sri Lanka, recently commemorated World Children’s Day with their “Heta Rata Daru Nalawili” campaign, in an effort to inspire and positively contribute to Sri Lanka’s future generations. Centred on the strength of the mother-child bond, the initial phase of this campaign took.