Softlogic Life launches Sri Lanka's first-ever TV commercial powered by AI, featuring all-time music legends – The Island island.lk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from island.lk Daily Mail and Mail on Sunday newspapers.
Sri Lanka’s 2nd largest life insurer Softlogic Life launched Sri Lanka’s first artificial intelligence (AI) TV commercial, recreating four of the most iconic music legends of the country; H.R.Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera using “deepfake” technology. The creative campaign, which shows the four artists performing Softlogic Life’s iconic ‘Leda Leda’ tune, is.