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February 3, 2021 10:30
Big 4 Holidays Parks has appointed Soda Communications to its PR account.
The announcement:
BIG4 Holiday Parks, one of Australia’s largest and best-known leisure companies, has selected Soda Communications to drive its PR strategy into 2021 and beyond.
Having faced a difficult 12 months as part of the travel industry, BIG4 – now in its fifth decade of operations – wants to increase its profile and highlight the breadth of its offering.
After a competitive pitch it awarded its PR contract to Soda Communications, the boutique-sized PR firm packed with big-agency experience led by managing director Chriss Mannix, to helm its publicity campaign and create new opportunities.
January 13, 2021 9:52
Local news website Manly Observer has launched in Sydney’s Northern Beaches.
The announcement:
Hyperlocal news site Manly Observer has launched in the lower Northern Beaches region of Sydney.
The news service, which began as a social-media-first platform, added a website www.manlyobserver.com.au to the mix just days before a second Sydney wave of COVID-19 hit the local government area in which it is based.
Editor Kim Smee said her original plans for a light entry into the market quickly changed into round-the-clock frontline coverage of the pandemic unfolding in her neighbourhood.
The platform quickly became the go-to source for breaking news and its first four weeks saw 200,000 views through local social media referral alone, in addition to its 160,000 Facebook reach.
(Sheraz Sadiq/KQED)
San Francisco District Attorney Chesa Boudin punctuated his first year in office by filing a series of criminal charges against current and former city police officers.
That should come as little surprise. Boudin, a former high-profile deputy public defender, campaigned as part of a progressive prosecutor movement and promised to charge cops who used excessive force.
The series of recent charges filed has nevertheless drawn criticism from San Francisco s police officers’ union and raised some concerns with the city s police chief.
In the past month alone, Boudin has filed charges against three current or former police officers. He also, however, declined to charge three other officers connected to two fatal shootings.