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February 3, 2021 10:30 Big 4 Holidays Parks has appointed Soda Communications to its PR account. The announcement: BIG4 Holiday Parks, one of Australia’s largest and best-known leisure companies, has selected Soda Communications to drive its PR strategy into 2021 and beyond. Having faced a difficult 12 months as part of the travel industry, BIG4 – now in its fifth decade of operations – wants to increase its profile and highlight the breadth of its offering. After a competitive pitch it awarded its PR contract to Soda Communications, the boutique-sized PR firm packed with big-agency experience led by managing director Chriss Mannix, to helm its publicity campaign and create new opportunities.

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