Brand design consultancy Elmwood Melbourne completed management buyout
July 22, 2021 10:00
Brand design consultancy Elmwood has announced it has completed a management buyout from its parent company.
The announcement:
Rick McEvoy and Kate Richardson, Managing Partners of the Melbourne studio of award-winning brand design consultancy Elmwood, have completed a management buyout from its UK-based parent company.
After almost 40 years at the helm, Elmwood’s founder and majority shareholder Jonathan Sands OBE explained that now was an ideal time to hand on the baton.
“Elmwood has been my life’s work. Back in 1989, I was also handed a similar opportunity to lead a management buyout [to acquire Elmwood],” Jonathan said.
Feature Jobs: Creative Cubes Co, Soda Communications & The PAS Group
Published April 23, 2021
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February 3, 2021 10:30
Big 4 Holidays Parks has appointed Soda Communications to its PR account.
The announcement:
BIG4 Holiday Parks, one of Australia’s largest and best-known leisure companies, has selected Soda Communications to drive its PR strategy into 2021 and beyond.
Having faced a difficult 12 months as part of the travel industry, BIG4 – now in its fifth decade of operations – wants to increase its profile and highlight the breadth of its offering.
After a competitive pitch it awarded its PR contract to Soda Communications, the boutique-sized PR firm packed with big-agency experience led by managing director Chriss Mannix, to helm its publicity campaign and create new opportunities.
January 13, 2021 9:52
Local news website Manly Observer has launched in Sydney’s Northern Beaches.
The announcement:
Hyperlocal news site Manly Observer has launched in the lower Northern Beaches region of Sydney.
The news service, which began as a social-media-first platform, added a website www.manlyobserver.com.au to the mix just days before a second Sydney wave of COVID-19 hit the local government area in which it is based.
Editor Kim Smee said her original plans for a light entry into the market quickly changed into round-the-clock frontline coverage of the pandemic unfolding in her neighbourhood.
The platform quickly became the go-to source for breaking news and its first four weeks saw 200,000 views through local social media referral alone, in addition to its 160,000 Facebook reach.