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Segmenting consumers in a complex world of changing demographics & media choices

Segmenting consumers in a complex world of changing demographics & media choices
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Rajiv dubeyShuvadeep banerjeeShuvadip banerjeeVinay virwaniJasmine sachdevaGen alphaMuralidhar salvateeswaranVivek malhotraAmit adarkarIndia today groupMarket research society of indiaMarket research societySocio economic classification systemChief digital marketing officerGeneral secretaryManaging partner

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital
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India generalJasmine sachdevaRajiv dubeyVinay virwaniVivek malhotraShuvadip banerjeeMuralidhar salvateeswaranAmit adarkarAsiak ramakrisnanMitali chowhanSunil katariaShashi sinhaIndia internationalWorldpanel divisionIndia today groupIndian society of advertisers

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info
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India generalVivek malhotraShashi sinhaAmit adarkarMitali chowhanJasmine sachdevaSunil katariaLr vinay virwaniRajiv dubeyMuralidhar salvateeswaranVinay virwaniShuvadip banerjeeBestmediainfo bureauWorldpanel divisionIndia today groupNational council of applied economic research

MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.

India generalVivek malhotraShuvadip banerjeeShashi sinhaAmit adarkarMitali chowhanSunil katariaIndian readership surveyIndia today groupMarket research society of indiaIndia internationalWorldpanel divisionNational council of applied economic researchHindustan unileverIndian society of advertisersMarket research society

India Shifts to a New Socio-economic Classification System ISEC, Women Education is One of the Key Definers of Social Capital

India Shifts to a New Socio-economic Classification System ISEC, Women Education is One of the Key Definers of Social Capital
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India generalSunil katariaShuvadip banerjeeMuralidhar salvateeswaranVinay virwaniVivek malhotraMitali chowhanJasmine sachdevaAmit adarkarShashi sinhaRajiv dubeyWorldpanel divisionMarket research society of indiaHindustan unileverIndian society of advertisersIndia today group