Description
As India shut down in response to the pandemic, the Internet remained open with the Facebook family of apps playing a key role in connecting people, businesses, and communities. At a time when COVID-19 adversely affected several small businesses, many of them turned to Facebook to keep their operations going by moving online.
Nayi Shuruaat has been launched with a film that focuses on three unique small businesses - The Moms Co that sells toxin-free mom and baby products, coffee brewing small business Sleepy Owl, and Doodlage, a sustainable fashion brand. While coming from distinct industries, all three businesses bounced back from the pandemic by leveraging the strength and reach of their Facebook and Instagram communities.
Wunderman Thompson India Conceptualizes campaign for Facebook India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
It captures real stories of how small businesses have successfully moved online during the pandemi
17 Dec, 2020 - 09:43 AM IST | By indiantelevision.com Team
New Delhi: A large part of the Indian economy depends on the small and medium enterprises that are present in every nook and corner of the country. They contribute a significant amount of money in direct and indirect taxes and help in rotating the wheel of the financial world. More often than not, these entrepreneurs rely on word-of-mouth branding, perform reasonably well in their domain, and have a modest base of loyal customers. However, they face a huge challenge when it comes to scaling their businesses outside a specific boundary or to multiple states. They do not have strong budgets and reliable teams to handle the advertising and demand it generates. However, digital medium has helped them in solving this problem to a large extent. During the initial days of Covid2019, many of these players lost
Facebook launches Nayi Shuruaat campaign adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.