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Young consumers buying into brand narratives first, say founders of new-age brands

According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

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India: Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them.

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D2c Brands: Young consumers buying into brand narratives first, say founders of new-age brands, ET Retail

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

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Have any law grads been selected for Shark Tank this season?

Have any law grads been selected for Shark Tank this season?
legallyindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from legallyindia.com Daily Mail and Mail on Sunday newspapers.

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Espresso Martini Cocktail mixer - INDIA New England News

Espresso Martini Cocktail mixer - INDIA New England News
indianewengland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indianewengland.com Daily Mail and Mail on Sunday newspapers.

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