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The 25th edition of Sirha Europain was a roaring success, with attendance up 27% (32,000 visitors) and the return of international buyers (17% came from abroad) attracted by the show’s focus on French bakery and snacking (or bakery catering). Much was on show to see, touch and taste.
A greater focus on the health of the planet is placing emphasis on the baker’s responsibility in where, what and the way in which they source ingredients, along with the processes they adopt and, most importantly, their creation’s health halo. While bread remains a staple around the world, bakeries need to adapt to the changing eating habits of consumers who are looking for fast, healthy, gourmet, nomadic and affordable options.