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Sirha Europain and the new focus in the French bakery and patisserie sector

A greater focus on the health of the planet is placing emphasis on the baker’s responsibility in where, what and the way in which they source ingredients, along with the processes they adopt and, most importantly, their creation’s health halo. While bread remains a staple around the world, bakeries need to adapt to the changing eating habits of consumers who are looking for fast, healthy, gourmet, nomadic and affordable options.

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