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Brand Strategies for Inflationary Times

How agencies and brands can weather the prevailing economic climate.

Azam jalal khanZeeshan sharfiSidra salmanSynergy groupMarketing effortsJif peanut butterKraft salad dressingIpsos consumer bookChanging agenciesMedia spendCreative directorConsumer psycheHigh inflation in pakistanInfluencer marketing

What Women In Advertising Want In 2022

Twenty-one strong and successful women voice their opinion. Zeenat Chaudhary sums it all up.

Daniah ishtiaqMusharaf haiZohra yusufSidra iqbalSeema jafferSabene saigolRuby haiderBenish irshadDownton abbeyZeelaf munirZoya altafFarah naz haider shaikhFareshteh aslamZehra zaidiSidra salmanNida haider

What Women In Advertising Want In 2022

Aurora polled Pakistan's 21 leading women in advertising and here are their responses.

New yorkUnited statesDaniah ishtiaqMusharaf haiSumaira mirzaSumbul ateeqKiran muradHabib metroSidra iqbalSeema jafferSheeza ahmedSabene saigolAdeeba khanRuby haiderZeelaf munirBenish irshad

Aurora s Talking Heads 2021 - People

Pakistan’s leading agency heads respond to three questions posed by Aurora.

New yorkUnited statesSyed zaheeruddin ahmedAhmed kapadiaNatasha durraniNaveed asgharKamran sarfrazAzam jalal khanImran irshadSalman munawarMuzaffar manghiSamra muslimWasim akramCharles darwinRaheel pasha khanShahnoor ahmed

Squeezing Out the Sweet Spot

Highlights of the themes emerging from Aurora’s annual Talking Heads poll.

New yorkUnited statesKhurram koraishyFaisal ranaNuman nabi ahmedShehnaz basitMohsin sadiqSeema jafferGul ahmedMuzaffar manghiWasim akramAdeeba khanZeelaf munirShahnoor ahmedRizwan fazalAamir ali khwaja

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