Pakistan Advertisers Society (PAS) held its 24th Annual General Body Meeting on Friday, 3rd of December in Karachi. The AGM was attended by all the major advertisers of Pakistan. The Executive Director of PAS, Mr. Qamar Abbas, presented key initiatives of 2021 along with some of the important industry issues. The agenda for 2022 was also proposed to the members. This was followed by a presentation on the Effie Awards Pakistan by Afsheen Rizavi, project head and General Manager, PAS. The AGM also marked the end of two-year tenure of the current Council and the Office Bearers. The elections for the new council were also part of the proceedings. The newly elected Council comprises o.