Best Media Info: As per the report, contrary to popular belief, women, small town folks, and older age groups are just as influenced by digital as men, large town folkss, and younger age groups in their viewing choice| Television News
Over 50% are digitally influenced for consuming any content digital or offline, it said, while up to 50% of the content discovery happens off the platform or network both for TV and OTT
Women, small towns, and older age groups are just as influenced by digital as men, big towns, and younger age groups in their viewing choices, a report showed on Wednesday.According to a Meta-commissioned report by BCG (Boston Consulting .