India is a very large market where there is typically space for more than one player. While digital penetration is already high, the right combination of idea, design and execution is crucial to make super-app a success
Best Media Info: As per the report, contrary to popular belief, women, small town folks, and older age groups are just as influenced by digital as men, large town folkss, and younger age groups in their viewing choice| Television News
Over 50% are digitally influenced for consuming any content digital or offline, it said, while up to 50% of the content discovery happens off the platform or network both for TV and OTT