The move is an extension of its internal ordering app Shikhar, which allows small neighbourhood stores to order directly from it. For HUL, the country s biggest packaged consumer goods firm, the app now accounts for about a third of its sales from neighbourhood retailers. Last year, HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer platform, UShop.
The move is an extension of its internal ordering app Shikhar, which allows small neighbourhood stores to order directly from it. For HUL, the country s biggest packaged consumer goods firm, the app now accounts for about a third of its sales from neighbourhood retailers. Last year, HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer platform, UShop.